Beth Krom helps build better candidates. A former public official and advocate for democracy, Beth enjoys working with candidates who have a passion for public service. By integrating her knowledge and experience as a teacher, candidate, community leader, coach, writer, mentor and public speaker, Beth provides invaluable insights, guidance, motivation and support to high quality candidates seeking public office at the local, state and national level.

The author of Run Like You’ve Won: A Candidate’s Guide to Developing a Strong Message, Raising What You Need, and Exciting the Electorate, Beth is a veteran of six winning campaigns and a well-respected public official who served sixteen years as a City Councilmember and Mayor in Irvine, California. Beth enjoys bringing an insider’s perspective to her work coaching candidates. She excels at motivation, communication and sharing effective tips, tools and techniques to help candidates raise dollars, win votes and lead with integrity.