Let’s face it…there are two possible outcomes in every political race. Filing to run is a relatively simple matter. Winning the race takes skills most candidates have never deployed and will need to learn, strengthen and maximize.
Campaigns are a marathon, not a sprint. The only time you’ll have all the answers is the day after the election — so maximizing every opportunity along the way is critical. Whatever else you have done in your life, campaigning for public office will be a whole new universe. The sooner you embrace the challenge and hit your stride, the better.